Avoiding Anchor Texts Over-Optimization

Knowing how to link webpages through the right anchor texts can be very beneficial to the search engine ranking of any given webpage. The thing is, it is not that great to over-optimize things by trying to manufacture keywords and anchor texts that just are not relevant to what the webpage is about.

Think about it as an exercise. If someone had to connect your webpage with a list of anchor texts, what words would he or she choose? It is easy and simply - just don’t forget to go through with those words. The key rule one has to follow here is staying as relevant as possible. Irrelevant keywords and anchor texts simply are not going to get you anywhere.

Duplicate Content

Just a few years ago, copying content and having poorly-written texts on webpages was quite okay. In fact, many webmasters were more than happy with hiring poor copywriters or even with just duplicating content without any shame or regrets. However, those days are gone. These days, trying the very same strategies can lead to a very quick fall of rankings when it comes to search engines.

In all honesty, Google has really stepped upped its efforts in this particular department. Fortunately, it is quite easy to avoid getting punished by Google - all one needs to keep in mind is that quality is worth more than quantity. Hiring good writers is one of the best and most obvious solutions.

Bad Linking Practices

And, finally, let’s also talk about what simply does not work in the world of linking practices. One thing that can really hurt the search engine rankings is the participation in various link schemes. Yes, that’s right - the practice that was considered to be okay a few years ago is not that great anymore. And it is not only about excessive link exchanging - far from it. It is also about trying to create multiple webpages in order to cross-link between them, linking to unrelated and irrelevant sites, and trying to gain additional links in the form of comments with optimized links.

It is also not a good idea to think that you can get anything from the so-called cloaking practice. What you are showing to the users should be exactly what you are showing to the search engine crawlers. So no, trying to show HTML code to the crawler instead of the animation that visitors get to see is not going to get you anywhere either.

Summing Up

At the end of the day, it is clear that it is getting harder and harder to trick Google into thinking that you have a better site than you really do. The best strategy to get a high search engine ranking is to simply focus on the over all quality of the website. Using clean and simple SEO strategies is still a great way to improve search engine rankings, but it is much better to invest one’s time into making your blog better than into trying one’s luck with shady methods.

Over Optimization?

The truth is no one knows that. Even in case of Google, you might notice some anomalies in the search results with some of the seemingly over optimized websites, covering the top. Even the best of the SEO experts have to bang their heads before fully understanding the search capacity of search engines like Google.

In all these circumstances, our job is to adopt the best practices possible and abstain from crossing the limits. Here are 3 things that I would suggest you should do in order to prevent your blog from havocs of over optimization and saving yourself from the Google Penguin attack.

1. Stop Following the traditional Rules:

Google algorithm has been upgraded way beyond thinking. In order to keep yourself into the competition, start thinking differently. Stop using the same keywords in your headline tags over and over again as to even a normal reader these look really awkward. Forget about keyword density, concentrate on writing quality content. If a sentence requires that keyword and cannot be completed without it then only use that keyword.

2. Stop Writing for Bots, Start Writing for People:

Yes, Write for your blog readers not for bots!

A search engine bot might span your content but it is read only by a human being who is fully capable of judging your content. Not that bots haven’t got the intelligence for judging your stuff as I have discussed earlier the advancement of Google’s code. So, in order to attain the best results start writing quality stuff for readers and in return the search engine bots will favor you as well.

3. Limit your Blog’s accessibility to Google crawlers:

Each blog has a number of units ranging from categories to pages. Nowadays, even the attachments get a separate page and URL. In order to prevent these useless pages from getting into search results, you have to limit access to your blog. The reason I called these useless is because categories and pages links never get exposure in the search engine while attachment URLs might increase your Google image search traffic but in the long run it will damage your overall traffic and trust of your readers who would be simply looking on some bunch of images with no text.

Recommendations:

In order to follow these leads, you will require some basic SEO tools and plugins.. SEO for Yoast plugin is my favorite as it gives a deeper insight of links from your pages, keywords concentration and most importantly it redirects your attachments post to your main article page in which this attachment was in the first place. You can also use the SEO pressor plugin.

Have I missed any points about seo over optimization? Do let me know in comments! Happy Blogging!

Sometimes, part of that marketing budget might actually include the purchase of actual site visitors themselves. With this kind of strategy, businesses are hoping just getting customers there once will be enough to get them to make a purchase and to boost their search engine ranking for more exposure. Some business owners are afraid to make this leap though, because they are unsure as to whether or not buying traffic will be a profitable investment or just another cost to add to their budget.

So today we are going to discuss Is It Really Worth To Buy Traffic For Websites or Blogs?

Are you ready to know is it worth to buy traffic?? Let’s dive in.

It Depends on the Type of Traffic You Buy

First of all, there are many different ways to bring traffic to your website. You may invest in an actual visitor package which will give you so many unique visitors for one price. On the other hand, you may decide to put up ads on other websites and in search engines. In this case, you will likely pay-per-click. Another way to direct traffic to your site is through sponsored searches. These are the search results that pop up at the top of a search and are usually highlighted because they paid for those spots.

For these, you may pay an initial fee for the time you want it highlighted and then pay a per-click amount on top of that. No matter what kind of traffic you buy, just make sure it’s bringing you 100% unique visitors with low bounce rates. That means you’re getting real people who are actually spending time on your site, increasing the likelihood that they’ll actually make purchases.

Consider the Cost of the Package

Once you decide which kind of traffic you want to buy, it’s time to compare some prices. Of course, you may decide to go with a combination of traffic directing deals. This means, in order to calculate the cost, you’ll need to add up all of them together. When it comes to pay-per-click, prices can vary greatly. It all depends on where your ad or link is placed. For example, an ad on a high traffic website with great click-through rates is going to cost you a lot more than one on a smaller site. Also, when you pay for those top sponsored search spots, you do tend to pay a high price.

On average though, most pay-per-click ads costs about one dollar per click. While you can get them for a few cents per click, you’re likely to get a much better return on your investment if you pay a dollar or more.

Monitor your New Traffic Flow

Once you make your purchase, it should boost traffic for websites you’ve linked to. This is the first step in determining whether or not your purchase was worth it. The first step is getting people to your site. Going from 50 or 60 hits a day to hundreds or thousands has huge potential for a business. Just as any marketing strategy would have attempted, the idea is to get people to notice your website and to be interested in the offers you have made.

According to Google Adwords, their click-through rate averages at only .4%. That is only 4 actual clicks per $1000 spent and not all of them will turn into customers. While getting traffic to your site may not result in income directly, just like marketing, it is still very worth it. This is because of the potential it has to make you money indirectly. Those indirect profits could come your way in the form of purchases or through ad revenue. It all depends on how you have your site set up.

Calculate Increases in Purchases

The best way to see a return on your traffic investment is in the form of profits. When people who have clicked to your site go from visitors to customers, they are called conversions. You will want to look for websites that have both high click-through rates and a high amount of conversions before you place your ad. When purchasing actual visitors directly through a traffic company, you will want to take a look at their conversion numbers as well.

After a week, you should start seeing results of your traffic investment. Using the amount of purchases made by the new traffic you get, you can calculate your profits, subtracting any costs you incurred. It’s a good idea to monitor traffic and purchases to get an idea of your weekly profits. This will help you determine whether or not buying traffic was and will continue to be worth it. After a month, revisit the numbers and decide on your next course of action.

Add Profits from Your Hosted Ads

If you have spaces for advertising on your website, you can increase your profits by allowing other websites to put pay-per-click ads on your site as you have on others. Then, not only might the visitors who come to your site purchase your products, but they could also click on some of the ads and make you even more money. After all, once you pay for that traffic increase, you’ll be able to show potential ad placers that you get enough traffic to your site to be a good investment. If you have room for enough ads, once you really build traffic, you may be able to offset the cost of your traffic by charging for theirs. In order to avoid scamming when it comes to pay-per-click ads though, it’s a good idea to charge a conversion fee on top of the click fee. This way, you can low ball the click fee to get advertisers to your site, but then charge them extra for each click that makes a purchase on their site. This recent change in pay-per-click has come about because of manipulative people making invalid clicks on ads in order to boost ad revenue with fake visitors.

As the chart illustrates, when you combine your customer purchase profits with your ad revenue and subtract your web traffic costs, you get your final value. Only then can you determine whether or not it was actually worth it. If you don’t like the profit margin you see, you could always adjust the package you’re investing in and even raise your own ad prices. Once you see that profit rise steadily, you know you’re on the right track and that it was indeed worth it to buy traffic for your website.

What do you think ?? Is It Really Worth To Buy Traffic For Websites or Blogs?

1. Link from/to to spammy and porn websites:

Google take two keywords very seriously, and then are spam and porn. So are you going to start any link building for search engine optimization? Then please beware from website which comes under these two categories. You may think how to detect those websites? The answer is easy, the spammy websites are those which post the stuff just for promotions and often it is useless one. I don’t want to tell you how to find porn websites. Surely you cannot control who can link your website. But remember that never link to those websites which are bad.

2. Selling and buying paid Text links:

This is another big reason that Google will kick out instantly from their search index as soon as they find you in such a link sell and buy activities. What Google say? “You want my links for traffic. totally fine but want to pass my page rank juice? No”

3. Using bots to add or edit contents automatically:

Google hates automated bots and software who create or modify your site content automatically behalf of you. Like automated search queries catching and converting them to tags like that. So if you use such things then Google can ban you surely and will blacklist your website!

4. Modifying Robots.txt file:

Robots.txt file is the entry pass for all the search engines. Whenever any search engine bot comes to your website for crawling your content then it first read the lines inside robots.txt and follows it. So by modifying the robobs.txt file you can disallow all the search engines bots from crawling your website easily.

User-agent: *

Disallow: /

The above lines in the robots.txt can stop all the search engine bots to your website. So be careful while modifying this file.

5. Duplicate or low quality content:

Google really hates duplicate content. Each and every person in the world is unique and he/she can thing unique so Google like unique sentences and word arrangements in any text. Duplicate content can easily through your site at the bottom in search engine result. Another thing that should be considered is low quality content. What is low quality content? Google define good or high quality content as by which a small child can also learn. So the content which is written just for increasing the article site or increasing the number of pages of your website and not useful to anyone can be categorized under low quality content. Avoid it else it will blacklist your website.

6. Fooling Search engine Bots (Cloaking):

This is an issue that well explained by Matt Cutts (Head of web spam Team) on a YouTube Video. Have a look below!

Cloaking means showing content to search engine bots and showing some another content to user. This is considering as very bad activity. Suppose you are running a product website and you showing 100 numbers of products details to search engines and when user comes there are only 10 products details all other are links just saying no results. Then user will disappointed and never think to visit your website again, because he was in search of xyz product detail which is not on your website but he just got fooled because of cloaking. So these points should be considered and you will never blacklist your website.

Diversify your Anchor Text

Diversifying your anchor text for your backlinks has become more important after Panda. The anchor text is the keywords that you use when you link to your website from other websites. Previous to this, a lot of link builders said that using your specific keywords as the anchor text for your links was something you should do 90 to 100% of the time when linking to your website. Google completely shot down this belief by substantially decreasing the rankings of websites that had links with just a small number of anchor texts. This has concluded that by diversifying your anchor text you can continue to rank your websites just as you always have been. Good anchor text diversification means that you are using lots of generic phrases, raw URLs and your actual keywords for only a small percentage of the time.

Build White Hat Links

Building high-quality links through proven and effective methods like guest posting is the best way to build your rank on search engines. Google and other search engines are looking for webmasters that engage in high quality link building practices like getting blog posts published on niche related websites. You can do this by writing to blog owners and asking them if you can submit a guest post on their site. Upon approval, you can then write up a unique and informative article and include a link back to your website within the content. These are extremely valuable links because the websites that are allowing guest posts will probably be around for many years. Additionally, sites that accept guest posts usually have very high page rank and are ran by credible owners. These are the type of people that you want to obtain links from because they care about their websites and they will continue to run them positively in the future.

Buy Aged Domains

The age of your domain is also important for ranking on search engines, post Panda. It is always been believed that domains that have been online for many years and never dropped by the domain registrar are much more valuable than domains that were recently registered. The panda update has stressed the importance of aged domains and proven that a quality aged domain is extremely valuable.

Page Rank is calculated by various algorithms made by search engines, in simple words, Page Rank is calculated upon the number of links on your site; these links Include:

Google and other Page Ranking sites analyze these links and assign a numerical page rank from 1 to 10 to your website. Below we will discuss Top 15 Killer Tips To Increase Page Rank

How To Increase Page Rank?

In order to increase Page Rank you must have unique quality content which your readers want to share with their friends. You can read Tips For Writing Engaging Content.

To boost Page Rank you must have high quality Backlinks and the best way to generate quality backlinks is to submit your site on different web directories and article directories.

3. Guest Posting:

This is one of the most used and best technique to increase Page Rank. Most Blogs have options of guest posting through which you can post at their blog and get two or three backlinks in return to your blog this really helps if you are posting on good Page Rank Blog with the same Niche as yours.

4. Link Exchange:

This is one of the most old techniques but it still works, in order to get a good PageRank you should get higher Page Rank sites to link to your site, through this you will firstly get a good Page Rank and will get traffic from that site.

5. Keep Updating:

Google really likes Sites that keep their content fresh and unique. The more you post, the more Google will crawl your site and the more chances for you to increase page rank

6. Commenting On Other Blogs:

Commenting is a very crucial process in generating a good Page Rank. In Blogging Community you must be very socially active. Some Blogs are Do-Follow, which can help you generate back links to your site by just commenting on their posts. Nowadays most blogs have CommentLuv Plugin installed on their site which automatically places a link to their last blog post at the end of their comment.

Social Bookmarking is a very effective method to increase Page Rank because by sharing your Site on different Social Sites you will get a free Backlink and Traffic. Some of the most popular Social Bookmarking Sites Are:

8. Website Accessibility:

If Your Website is down for a long period of time, Google may reduce the ranking of your site. So You should always keep Your Website accessible.

9. Using Commonly Searched Keywords:

As You know people search using keywords and not the whole sentence so if you have used a keyword which is very frequently searched then you get a higher chance of your website being visited and MORE VISITORS = BETTER PAGE RANK.

10. Website Advertising:

You can make an Ad or a banner for your site and advertise it on different website, through this you will get good back links and traffic.

11. Create Multiple Pages:

If You create multiple Pages on Your Site this will strengthen your internal linking and will ultimately increase Page Rank.

12. Participate In Forums:

Google loves forums that are most frequently updated and by getting a back link from these forums you will succeed on increasing Page Rank.

13. Using Signatures:

You can add a link to your website in your online signatures. For example, you can add signatures in your email and forum posts but don’t try to spam because you can be blocked.

14. When Does Google Re-Evaluate Page Rank?

Google Re-Evaluates Page Rank about Three to Four times per year, so almost every Three months Google calculates Your Page Rank again.

15. Never Use Illegal Tactics:

Using illegal tactics can get you banned from Google and Google is very smart so never think that you can deceive Google because if they find out that you are using illegal techniques which are against their policy they will block you. Stay away from those tactics using these legitimate techniques will improve traffic.